A new personality for Dynamsoft
Providing software solutions for barcode reading and image capture, Dynamsoft helps businesses streamline workflows through advanced image processing and data extraction tools.
Types of projects
Brand Refresh • Web Design • Illustrations • Video • Decks
Industry
B2B SaaS • Software Development • SDK • Image Processing
Brand refresh
Dynamsoft's colours were bright and eye catching, but the brand needed organized guidelines on how to use each colour. I introduced a bold new font, and designed treatments that gave Dynamsoft a modern and lively personality
Website
Dynamsoft offers different products, and had more complex needs than their existing website could deliver. I studied the site's analytics and Hotjar findings, rethought the website architecture, and held customer journey mapping and card sorting workshops with the team to inform my decisions. Then I redesigned the main pages of the website to align with the refreshed brand and better explain what the company had to offer.
Home page
Product page
Illustrations
I worked alongside Dynamsoft's junior designer to reach a consistent aesthetic for the company's illustrations, which we used to represent complex concepts. We built a library of illustrations to be used throughout the pages.
Presentation template
I designed a new PowerPoint template to align with the evolved brand, a tool that the team highly requested and was received with high praise.
Impact
Unapologetically orange
Dynamsoft's refreshed brand isn't shy anymore. It has personality and energy while maintaining its credibility and clarity.
Better navigation
The new website navigation decreased user frustration and improved usability by building a hierarchy of text and facilitating the location of information.
Templates and libraries
Dynamsoft's marketing and sales teams were equipped with a library of presentations, illustrations and icons that helped them create new branded content more easily.